About Spiritual Copy

In a nutshell, Spiritual Copy is Direct Response Marketing with Empathy, Integrity, & Authenticity.

What is “Direct Response Marketing”? It is when your marketing makes the sale or generates leads for you—like having an army of superstar sales professionals working for you 24/7. (Except without the payroll.)

Spiritual Copy has nothing to do with religion. It is simply a recognition of the spiritual power of words: words are born in consciousness and touch the soul.

Words have the power to move hearts and minds into taking action… and as such, they are the tools of persuasion, and the keys to wealth—but only if used properly.

Think of it as the “Law of Attraction” in print.

Words can either repel your prospects (or worse—bore them)… or become a powerful force of attraction.

Only the right words—those which keep your prospect engaged while persuading with Empathy, Integrity, & Authenticity—are effective at boosting the response to your marketing message.

The Tao of Marketing…

The Tao is said to encompass all—life, the Universe, and everything. And Spiritual Copy, in keeping with the Tao, embraces the entire spectrum of human motivation to create a sales message that inspires as well as persuades.

Mystics tell us we are composed of body, soul, and spirit. The soul is that part of us which experiences individuality. The spirit is what recognizes our oneness with God.

Individual. Yet one with God and everything.

This paradox is the great mystery of the Tao. (And of Christ and the Buddha, as well.)

While 99% of other marketers focus only on the “lower” motivations of individuality (the “7 Deadly Sins”), Spiritual Copy understands we’re much more complex and evolved than that.

We are more than human animals. We are spiritual beings… which means we are also motivated by higher, altruistic desires such as love, compassion, duty, honor, service, and self-actualization.

Spiritual Copy is about inspiring your prospects to respond by appealing not just to their lower motivations… but to their highest aspirations, as well.

Yes—both are necessary because both are driving factors. Both are part of our human experience. And both are encompassed by the Tao.

Spiritual Copy Is About Balance…

The Tao speaks of the yin and yang—opposing forces kept in balance and harmony. In copy, there is a need for balance, as well…

• Education… with persuasion.
• Persuasion… with relationship building.
• Relationship building… with direct response.
• Direct response… with branding.
• Branding… with Empathy, Integrity, & Authenticity.
• Empathy, Integrity, & Authenticity… with engaging, hypnotic copy.
• Engaging, hypnotic copy… that communicates a sales message.
• A sales message… that doesn’t sound “salesy” or “hypey”.

In other words, persuasion without manipulation… and the difference between the two is your level of Empathy, Integrity, & Authenticity—the “Divine Trinity” of Spiritual Marketing Principles.

Each of these principles builds the all-important know/like/trust bond with your prospect…

Empathy Creates Words With Connection

Empathy understands your prospect, creates a bond with him, and offers real solutions to his problems. It does not resort to manipulation… nor does it sound like a “used car salesman.” Empathy shows you truly care.

Integrity Creates Words With Intention

Integrity tells the truth in the most compelling and persuasive way possible without resorting to hype or misrepresentation. Integrity starts in the mind: “Out of the heart, the mouth speaks” [& the pen writes]. Words born of Integrity have more attractive power… and they subtly communicate trust.

Authenticity Creates Words With Attraction

Authenticity embraces its own individuality, and communicates its own unique message. It knows what it stands for… and expresses that in an interesting, engaging way. It creates believability by “keeping it real”, and appeals to the entire spectrum of human desires—from “lower” motivations to our highest aspirations.

When this “Divine Trinity” is expressed in your marketing or sales message, it forms a ray of light and hope into the very soul of your prospect. And who can help but be attracted to the light?

In the end, Spiritual Copy is not about “selling something” or manipulating people into buying…

It is about communicating how you can be of service in solving a problem, meeting a need, or fulfilling a desire.

People buy YOU, and who you ARE, before they buy what you sell. And Spiritual Copy is the key to communicating your desire to serve over and above the desire to make money. Ironically, that is the most important key to increasing your response rates.

Who Can Benefit From Spiritual Copy?

Spiritual Copy is for more than self-empowerment gurus, holistic practitioners, or non-profit organizations. It is for any “Enlightened Entrepreneur” who believes in humanity’s higher nature, and wishes to appeal to more than just the “7 Deadly Sins”.

If you wish to create a strong emotional connection with your prospect…

…if you wish to persuade and inspire instead of “manipulate”…

…if you’re ready for a breakthrough response to your marketing message…

Then Spiritual Copy is the answer you’ve been looking for.

To continue exploring…

• Demo of Spiritual Copy in action
• Aaron’s story in his own words
• Download FREE eBook: “Humble Carpenter, Master Marketer: How the teachings of Jesus, the Enlightened Master, can add attractive power to your marketing message”

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